In the very short video below, see what Seth Godin & Tom Peters think about the business value of blogging:
First, what is a blog?
A blog is a place on your website where you can easily and frequently add short, informative articles or videos about you, your industry, product or service.
Why is this useful?
Three reasons:
- Search engines rank higher those web pages with fresh, updated content, making it easier for your “audience” to find you.
- People who are looking for information about you, your products or services appreciate fresh, relevant and updated content, and are more likely to revisit your blog, which leads to further search engine promotion. Search engines promote sites with frequent, relevant content updates AND frequent visitors.
- Your blog posts are an opportunity for you to establish your credibility as an authority in your field.
Check out what Seth Godin and Tom Peters, two business gurus, say about blogging…
Here is my takeaway
- Develop a content strategy you must first figure out what type of content you are going to produce.
Start with this…
Produce 5 blog post a week for the next 30 days
Write about whatever you want to write about (don’t plan it)
At the end of 30 days – look back at your work
Analyze your content to establish any trends
If their are no trends – keep writing, one will develop.
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